Privacy Policy
Last updated: April 2026
What we collect
We collect email addresses when you subscribe to updates or join our affiliate program. We also store session cookies and page-view events to measure traffic and improve the directory.
Why we collect it
Email is used to provide the service, send occasional updates, and run the affiliate program. Session cookies keep the site functional. Page-view events help us understand which lenders and pages are useful.
Third parties
We use Cloudflare for hosting and Resend for transactional and subscriber email. These providers process data on our behalf. We do not sell your data to anyone.
Cookies
We distinguish between essential cookies (required to operate the site) and analytics cookies (used to understand visitor behavior). You can accept or reject non-essential cookies via the banner shown on your first visit.
| Cookie | Essential / Analytics / non-essential | — |
|---|---|---|
| ffl_session | Analytics / non-essential | Anonymous session identifier for page-view and click measurement. |
| aff_session | Essential | Attributes affiliate referrals so partners are credited for sign-ups. |
| claim_session | Essential | Keeps lender claim submissions signed in during the claim flow. |
| admin_auth | Essential | Admin authentication token — only set for site operators. |
| ffl_consent | Essential | Stores your cookie consent choice so we don't ask again. |
| ffl_lang | Essential | Remembers your language preference (English or Spanish). |
| ffl_favorites | Essential | Stores your saved lenders locally in your browser. |
To change your choice later, clear this site's storage in your browser and revisit — the banner will reappear.
Your rights
You can request deletion of your data at any time through our feedback page.